PPC Specialist

About the Job

We are looking for a SEM / PPC Specialist in our Commercial Team.

How you will contribute

Your main activity will be to collaborate with the PPC team in the management of our advertising activity on Amazon, working to establish objectives, design and implement campaigns as well as to achieve the best results with their analysis, management and optimization over time.

As a brand aggregator, Yaba has active Amazon advertising accounts that need to be managed, as well as new brands that are continually added to our portfolio, which require optimization processes for their PPC actions. Your contribution will involve both the management of our current accounts and the analysis and development of the newly acquired ones.

The launch of new products and/or the development of new markets will also be one of the tasks to which you must contribute, both in the research and forecast phases and in the launches, in the part corresponding to advertising promotion.

YABA’s employee commitment

We are a young and dynamic start-up with the mission to nurture and grow amazing brands and talents in a new generation house of products. We acquire online businesses and leverage the most advanced online marketing and operations techniques to make them scale quickly.

At Yaba we are developing our own technology to be ahead of the market and know beforehand what’s next. Data is king. Because at Yaba, we don’t just operate. We create the future of consumer goods, starting with commitment and trust in each other.

Our international team understands the importance of collaboration while respecting the contributions of every person.

As a member of the Commercial Team

• You will manage advertising accounts at Amazon (Amazon Advertising and Amazon DSP).
• You will manage advertising budgets in coordination with the Brand Manager of each account.
• You will research and test new targets for account development and expansion.
• You will analyze the main metrics of each account under your responsibility and you will carry out the necessary optimization processes (budgets, bid adjustment, negativization,...).
• You will use tools from the Amazon environment such as Helium10 or Cobalt
• You will use ad campaign management tools on Amazon such as Pacvue and automate the management processes.
• You will analyze sales and PPC data in different dashboards and/or transform them using Google Sheet and SQL to obtain new discoveries.
• You will present and explain the actions carried out and the results obtained.
• You will stay up to date on best practices and the latest news from Amazon's advertising platforms.
• You will collaborate with a team in an environment of constant growth, sharing knowledge and maintaining order and good internal practices in all our accounts.

Who will thrive in this role?

These are some of the traits we would want you to bring to the table:

• Bachelor's Degree or higher: Marketing preferred.
• At least 1 year of experience with Amazon Advertisement.
• At least 2 years of experience managing PPC campaigns in any advertising system (Google Ads, Amazon Advertising, Meta,...).
• Knowledge of tools like Helium10 or Jungle Scout
• High data management capabilities in Excel/Google Sheet.
• Ability to self-organize, prioritize tasks, manage time and manage multiple accounts simultaneously.
• Teamwork orientation.
• Fluency in English.
• Optionally: agency and Amazon DSP work experience.

What will the interview process look like?

We try to keep it simple. Often recruiting processes are intransparent, long and complicated operations. At YABA, we want to attract the best talents by creating a simple and transparent recruiting process that is aligned with our company culture.

We will try to ensure you have a maximum of 3 interactions with us.

Benefits of working at YABA:

• Culture: YABA lives for people
• Equity - we share our success to create strong bonds
• 26 days of vacation
• Tax benefits through flexible retribution

Do you feel this game is for you?

At YABA we are building a place where every person can do the best work of their lifetime. YABA is an equal opportunity employer, we do not discriminate based on race, religion, sex, gender, sexual orientation, sexual and/or gender identity, national origin, political affiliation, disability, age, marital status, medical history, parental status or genetic information.

Be part of this adventure!